Roswell Levi's Lot 53 Ads

In the Spring of 2000 Levi's launched a new line of casual clothing, "Lot 53",
with an ad campaign featuring the stars of the show Roswell.

Ads appeared in the May/June issues of Cosmopolitan, Mademoiselle, Details, ESPN,
FHM, Gear, GQ, Maxim, Teen People, Rolling Stone, US, Spin, Vibe, Glamour,
Seventeen, Entertainment Weekly, on-line, radio and in all in-store displays.

The ad campaign was shot in the desert, for that "Roswell" look.
Below are images from the campaign.

This page is graphics intensive. It may take a few minutes to load.


If anyone has additional promotional video that aired on the Levi's website,
or additional images, or better images, please submit them, and I will credit you.


















































































































This is a joke ad that someone created
























































































































































Lot 53 Videos

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Lot 53 E-cards

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Lot 53 Roswell
Season 1 Wrap Party


Lot 53 Promotional
Appearances









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